Insights, Commentaries & Articles

Tim Love, Now Advocate for Online Safety, Discusses Concerns for Children and Navigating between Fact & Fiction…

October 20, 2024October 21, 2024 Deborah Malone0Tagged ChildrenandMedia, OnlineSafety

Eighteen months ago, former Omnicom Vice Chairman Tim Love released his award-winning book Discovering Truth: How to Navigate Between Fact and Fiction in an Overwhelming Social Media World. Drawing inspiration from renowned business leaders, Discovering Truth explored how today’s social media affects trust in institutions and divides an increasingly polarized society. After a series of lectures […]

9 mins read

Industry Expert Joanne Davis Shares How to Get Your Agency to Run Through Brick Walls—Without Paying More…

October 15, 2024October 20, 2024 Deborah Malone0Tagged ClientAgencyRelations, HowToGetYourAgencyToRunThroughBrickWalls, JoanneDavis

… Through humor and wisdom, Joanne Davis provides an essential new book for maximizing Client-Agency Relationships by highlighting “good” and “bad” marketer behavior… More than one trillion dollars are spent globally on advertising—a figure exceeding the GDP of 19 countries. Imagine the waste to companies and their stockholders when marketers do not learn the basic […]

11 mins read

How Brands Can Reduce Carbon Emissions in Advertising?

September 26, 2024October 20, 2024 admin0Tagged DigitalAdvertising, mediaplanning, Sustainability

SUSTAINABILITY IN MEDIA PLANNING Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. The ad industry, particularly digital advertising, is a major contributor to rising carbon emissions. Every thousand ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2 due to the energy used by […]

1 min read

Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People…

September 23, 2024September 23, 2024 Deborah Malone0Tagged BrandsOlderAdults, LifeStages, RedefiningAging

Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands. He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing what […]

9 mins read

Informing Brand Attributes: A History of Family Farming in Brazil Drives Nossa Familia Coffee

September 12, 2024October 20, 2024 admin0Tagged BCorp, CauseMarketing, Sustainability

Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, not only highlights his Brazilian heritage in the company’s coffee but also champions Nossa Familia’s commitment to sustainability and charitable causes. Launched in 2004, Nossa Familia Coffee has been catering to java enthusiasts in Portland, Oregon, and throughout the United States online. 2016 the company became Oregon’s first Certified B Corp coffee […]

10 mins read

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

September 9, 2024September 9, 2024 Deborah Malone0Tagged 50/50Pledge, WomensSports

Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages. Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]

8 mins read

ARTICLES

Upcoming Advertising, Marketing & Media Events Worldwide

September 1, 2024 Deborah Malone0Tagged InternationalistCalendar, MarketingEvents, WorlwideMarketingCalendar

Have you ever planned a business trip to Miami only to learn that a key advertising event occurred the day before you arrived? Gone to great lengths to organize an event in Singapore, only to later learn that it is scheduled at the same time as another industry function? What about traveling to France a […]

8 mins read

Tito’s Handmade Vodka Gives Back…

August 19, 2024September 1, 2024 admin0Tagged BrandsGiveBack, EmpoweringEmployees, LoveTitos

Under its “Love, Tito’s” umbrella, an iconic vodka distillery gives back and empowers employees… Tito’s Founder, Bert “Tito” Beveridge, has been supporting important causes almost as long as he’s been distilling his award-winning vodka. He has also cultivated an atmosphere that empowers employees to support the charitable programs identified by Tito’s executive team and local causes […]

15 mins read

The Future of Media is Segmentation

August 12, 2024 admin0Tagged FutureofMarketing, FutureofMediaDepartment, MediaSegmentation

A COMMENTARY BY MARCELO SALUP, CEO of PERFORMIST Who are these people? I started my career in the creative department. First in Madrid, then I moved to Miami, got work at DM&B as regional creative director. Then, one year, I just transitioned from “Regional Creative Director” to “Regional Media Director”. That year I made an […]

7 mins read

Hiki and Getty Images Develop AutisticOutLoud, Custom Content to Authentically Represent People with Autism

July 24, 2024July 24, 2024 Deborah Malone0Tagged Autism, AutisticOutLoud, PurposeDriven

Hiki is the world’s leading neurodiversity-centric friendship and dating app targeted to people with autism. Today, about 15-20% of the world’s population is regarded as neurodivergent– reflecting a range of ages, races, genders, and nationalities. Hiki’s mission is to enable this community to connect with each other, especially given that Autistic people are 4x more […]

8 mins read