SRDS (Standard Rate & Data Service) has been the leading provider of media rates and data for more than 90 years in the United States. Used by 95% of U.S. ad agencies, the SRDS database is the largest and most comprehensive in the world, cataloging more than 100,000 media properties. It connects buyers and sellers with media data on magazines, newspapers, television, radio, direct marketing, online and out-of-home. SRDS Media Solutions® provides advanced functionality and value-added services for extensive planning and buying needs.

According to George Carens, President of SRDS, “We see this partnership as a natural fit. The Internationalist provides exactly what our international service requires—greater access to marketers and agencies who need time-saving tools for media planning, as well as entrée to key media owners around the world.”

Deborah Malone, Founder of The International, says, “We are committed to providing the international community with ideas, tools and best practices. IMG, particularly with its 24/7 online access, provides a valuable service in a world where the need for instant international information is increasing. Plus, IMG has been a proven lead generator for media owners. This represents a terrific opportunity for these times.”

Joint opportunities between SRDS and The Internationalist will be created in order to capitalize on the strengths of both organizations. A combination of products will be offered to better serve the international community with media resources designed to provide immediate access, usefulness and results.

SRDS is part of Kantar Media, one of the world’s largest market research and media intelligence organizations. It operates in 80 countries through some 20 specialist companies, and its custom and syndicated research services are used by a majority of the Fortune 500 companies. In late 2008, TNS (formerly Taylor Nelson Sofres) also became part of Kantar’s operations.

Created in January 2003 by Deborah Malone, The Internationalist was launched to connect the people and ideas in international advertising, marketing and media. Today The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. The Internationalist is now IN PRINT, ONLINE and IN- PERSON-all to better serve the needs of this community.