Many associate marketing with innovation, but it’s also about anticipating what’s next. If anyone can look around corners as a strategic and transformational leader focused on driving growth, it’s Charlie Chappell of The Hershey Company. Few people have held such a diverse range of marketing roles—from product development at Kimberly-Clark to brand management and marketing at […]
The corporate website has been the focal point of the modern company as a prominent communications tool to engage all stakeholders at every step of their information journey. It is a centralized hub for brand identity, corporate messaging, and customer engagement. However, that’s changing in the Age of Gen AI. The rise of Local Language […]
Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]
The Smokey Bear Wildfire Prevention campaign is the longest-running PSA campaign in U.S. history, a partnership of the USDA Forest Service, the National Association of State Foresters, and the Ad Council. Smokey’s first ad appeared in 1944, with the character pouring a bucket of water onto a fire, accompanied by the slogan “Smokey Says — Care […]
Few understand the challenges of effective marketing on a budget as well as nonprofit organizations do. From budget limitations and ROI scrutiny to audience challenges and accountability pressures, every penny spent on nonprofit marketing must yield results, particularly when fundraising. As a result, nonprofits prize the value of compelling marketing—whether through original content and emotional […]
To commemorate International Women’s Day on March 8, and as part of The Marketing Makes a World of Difference™ collaboration between The Internationalist and the ANA, we are sharing resources, articles, and case studies from around the world to highlight how brands have made a difference in a range of issues affecting women. International […]
According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]
Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group’s values with partnerships that focus on […]
By Sebastian Jespersen – making a difference with Globant GUT For decades, marketers have operated within a world of constraints—of media limitations, technological barriers, and an incomplete understanding of consumer behavior. The fundamental challenge was always the same: how do we reach the right audience, at the right time, with the right message, in a […]
Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation, and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, […]
