Internationalist’s New Era…

You may have noticed a refreshed look to this magazine, particularly a new logo. We’ve listened over the past several years, and find that the people in this industry refer to us as THE Internationalist. So in an era when the consumer is king, we’ve adapted by adding the word “THE” to our name. We will now also write internationalist as ONE word — rather than the stacked three words, so that it is more easily recognized around the world. (After five and a half years, I guess we are growing up!)
This also comes at a time when we our brand that is reflected IN PRINT, ONLINE and IN PERSON. Launched in 2003 as a magazine to connect the people and ideas in international advertising, marketing and media, we are increasingly becoming a source for international best practices. We are proud of a growing collection of events such as our series with the ANA to help U.S. marketers learn more about international marketing issues. Two other Internationalist series — Marketing Matters and Media Matters — debut later this year as intimate seminars to discuss the hot topics affecting our business in these times. And our themed events, like Oktoberfest Comes to New York with the German media community and the German Consulate are headed to being annual “must attend” programs.
The Internationalist Awards for Innovation in Media also kicks off this autumn with winners announced in late January 2009. This is an outgrowth of our Agency Innovators issue and an acknowledgment of how marketing strategy today is affected by media strategy. In addition, this will be the first award that reflects truly international entry categories such as a global campaign, a regional campaign, a local execution of a multinational campaign or a local campaign worthy of international adaptation or of world class standards.
Online we’re offering more content and more mini-sites — including International Rep Connect — the new way to find independent media representatives and their portfolios and a soon-to-debut events calendar that highlights searchable advertising events in most countries around the globe.
Plus we’ve now put faces to our expanded Editorial Board with this issue, and we are grateful to all of the ideas, suggestions and support from these very talented and very busy individuals. We thank them for being willing to contribute our development.
So what’s in a name? Plenty. And The Internationalist continues to offer more programs and projects that help serve this industry.

Deborah Malone, publisher