The FIFA World Cup taking place in Germany in June is attracting millions of
viewers the world over. The 15 global sponsors are tying in to the games in a variety of ways. Among those with television commercials are Continental Corp. advertising its tires, Gillette
advertising its M3 Power Nitro razor, and MasterCard.

ICOM SURVEY FINDS WORLD CUP
DOMINATING ADVERTISING & MARKETING ACTIVITY IN SOME COUNTRIES JUST PRIOR AND
DURING THE EVENT