"The Lenovo Affair" by Ling Zhijun. "The Growth of China's computer giant and its takeover of IBM-PC."
(John Wiley & Sons)

"Getting and Keeping the Right Customers" by Frank G. Weyforth. "A practical guide to creating a profitable return on your marketing investment."

"Waiting for Your Cat to Bark?" by Bryan & Jeffrey Eisenberg. "Persuading customers when they ignore marketing."
(Nelson Business) •

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