Insights, Commentaries & Articles

WFA’s Stephan Loerke Discusses the Drivers of Successful Marketing Organizations of the Future…

March 20, 2025March 20, 2025 Deborah Malone0Tagged CMOs, MarketingFuture, MarketingGrowth

Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]

6 mins read

The Inspiration Nonprofit Marketers Offer All Brands…

March 17, 2025March 20, 2025 Deborah Malone0Tagged BrandCollaboration, NonProfitForProfit, NonprofitMarketing

Few understand the challenges of effective marketing on a budget as well as nonprofit organizations do. From budget limitations and ROI scrutiny to audience challenges and accountability pressures, every penny spent on nonprofit marketing must yield results, particularly when fundraising. As a result, nonprofits prize the value of compelling marketing—whether through original content and emotional […]

22 mins read

International Women’s Day: Brands Making a Difference in the Lives of Women

March 9, 2025 Deborah Malone0Tagged PurposeDriven, Women&Ads

To commemorate International Women’s Day on March 8, and as part of The Marketing Makes a World of Difference™ collaboration between The Internationalist and the ANA, we are sharing resources, articles, and case studies from around the world to highlight how brands have made a difference in a range of issues affecting women. International […]

7 mins read

Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition

March 3, 2025March 3, 2025 Deborah Malone0Tagged BrandandDemand, PerformanceMarketing

According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]

6 mins read

Mike Nichols of Gainbridge® Outlines the Strategic Partnerships of a Values-Based Organization…

February 23, 2025February 24, 2025 Deborah Malone0Tagged SportsPartnerships

Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group’s values with partnerships that focus on […]

9 mins read

Marketing’s Moment of Truth: In an Era Where Anything Is Possible, What Should Brands Do?

February 14, 2025February 14, 2025 admin0Tagged FutureofMarketing, MarketingAI, MarketingEthics

By Sebastian Jespersen – making a difference with Globant GUT For decades, marketers have operated within a world of constraints—of media limitations, technological barriers, and an incomplete understanding of consumer behavior. The fundamental challenge was always the same: how do we reach the right audience, at the right time, with the right message, in a […]

10 mins read

Sunny Sky’s Manos Spanos Discusses Innovation and Technology Amid Marketing’s Many Business Goals…

February 11, 2025February 11, 2025 Deborah Malone0Tagged BoldBrands, MarketingInnovation

Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation, and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, […]

5 mins read

Marketers Admit to AI’s CAPABILITY-MATURITY PARADOX

February 6, 2025 Deborah Malone0Tagged AIParadox, InternationalistInsights, MarketingAI

INSIGHTS Survey Results: AI implementation Success Depends More on Human and Organizational Factors than on Technological Capabilities From the ANA’s “Marketing Word of the Year,” to CES® to the World Economic Forum, businesses now recognize that the rapid advancements in Artificial Intelligence have reached a critical juncture in our relationship with technology. Yet, success in […]

7 mins read

We’re All Marketers Now

January 28, 2025 Deborah Malone0Tagged Marketing, MarketingAI, RoleofMarketing

It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting […]

7 mins read

Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…

January 26, 2025February 4, 2025 Deborah Malone0Tagged Brands&Women'sSports, ParityWomenAthletes, SportsSponsorship

Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]

7 mins read